WhiteSpace

In 2022, I was working for a few months for WhiteSpace, a technological startup based in The Hague. As the only designer in the team, I was juggling several tasks, from designing promotional materials to rebranding, the latter seen as an agile process to take place alongside other assignments. This meant that the projects I was working on combined new and old branding elements.

Animated Explainer Video

The largest project was creating an animated explainer video about AI-assisted subsea development planning, where I was in charge of designing all visual elements and creating the animation.

Branding & Graphic design

I have redesigned the company’s logo, which needed a softer, less masculine typography. Since the company works across different industries, it needed additional logos variants for those industries. I also created a set of brochures with information about the company to be sent to prospective clients, as well as conference posters.

Visual Identity – Experiments

Finally, I was asked to experiment with new colour palette and other branding elements that reflect the company’s current direction.