Graphic and branding design for a women's organisation
In 2023, I was collaborating with POLKA – Centrum voor Poolse Vrouwen. The centre was founded in October 2018 at the initiative of Anna Kowalska (currently director of the center) in collaboration with the Segbroek district. It was created by a group of volunteers who want to help, support and share experiences with other Polish women who have migrated to the Netherlands.
My role was to refine the brand as well as design flyers, invitations and graphics for social media. When I joined the organisation, their branding was inconsistent and dated. I helped unify the brand and created graphic design templates for social media and events which are on brand, modern and eye-catching.
Because at some point POLKA opened another location in Laak, my task was to give the two locations a distinct look, whilst making sure they're both strictly within the brand guidelines. For that, I made use of colours: events at the Segbroek location had a different colour combination than the ones in Laak.
