JMR Translations

In 2019, I was asked to design visual identity for JMR Translations. The company specialises in fashion and art translations and its director, Jadwiga, had a strong idea of the design direction, as she described in a post on Instagram: "I really wanted it to combine references to my two favourite specialisms and passions - art and fashion. (...) The process has been long - and quite difficult and slow at first. But then, during this year's inspiring BP translation conference in Bologna an idea began to take shape in my mind. Suddenly everything clicked into place and with the help of the wonderful artist Malwina Chabocka my new logo was born."

The two main references for the logo were the paintings by Piet Mondrian and the famous "Mondrian dress" by fashion designer Yves Saint Laurent. The dynamic colours and composition reflected the confident, bold and dynamic nature of Jadwiga, and emphasised the company's specialism.

Additionally, in 2023, Jadwiga commissioned me to design another version of the logo and business card for a new strand of the company's services: equestrian translation. An avid horse-rider and an owner of Litoral, a gorgeous (half) Lusitano gelding, she noticed that the there was a market for horse-related translations and she was the perfect person to address it. The task was challenging because I had to come up with a horse that would work with the existing logo, whilst honouring my client's wish for the horse to be soft-looking and a little bit Disney-like and cartoonish.

Through trial and error, I managed to create the perfect horse and just like the first time, the collaboration was successful. Jadwiga wrote on her Instagram: "It was not easy to combine a very abstract, geometric, Mondrian-inspired logo with a picture of a horse to account for the equestrian fields I specialise in as a translator, but I am quite pleased and excited with the result my designer has come up with!"