AnnPower

At the end of 2024, I was hired to design visual identity for training company, AnnPower, which specializes in guiding professionals and teams to transform their work dynamics in order to create positive, resilient, and productive cultures and work places.

The company founder, Anna Koziarska-Bergink, gave me a free reign to experiment, though at the same time she had strong ideas about what she likes and doesn’t like. We explored various ways of conveying the company’s motto and there were 3 concepts that Anna was particularly keen on, therefore part of the process was about identifying which one will work and feel best as the visual identity of her company.

The chosen concept involves incorporating an arrow into the letter “P” of the company’s name. The arrow, which symbolizes movement and direction, conveys the idea of providing guidance and advice, which is the core area of expertise of AnnPower.

The project is due to finish in January 2025.