3 logos I like: Geek Girls Carrots, Moderat, Jadłonomia

1. Geek Girls Carrots

Geek Girls Carrots is an organisation dedicated to connecting, teaching/learning and inspiring women in Tech and IT. Why carrots? Kamila Sidor, the heart and soul of GGC, explains: “Geeks and long-lasting coding are usually associated with pizza and junk food. With carrots we wanted to make sure our community was associated with a healthy lifestyle.” She thinks that girls in general tend to care about their health more than guys. They wanted an English name to open up the possibility of becoming global – which they successfully have.

The first GGC meeting took place in 2011. Now they hold meetings in 22 cities in 7 different countries, inspiring women to learn programming, build working teams and startups, become entrepreneurs, network and have fun. As a result, more and more women are colonizing this masculine industry to the point that journalist Natalie Lekka has even called Poland “the land of ‘IT’ girls, home of ‘she-geeks’”.

The Geek Girls Carrots visual identity consists of a striking logo, that is geeky, fun and very memorable at the same time, the colour – orange, as well as gadgets, and their signature carrot cake. Their promotional materials are always fun and playful, presenting the organisation as a welcoming, safe and exciting environment to be in. These women, some wearing flannel shirts and square glasses, some in miniskirts and heels, break with the stereotypical image of a programmer who communicates in an abstract language non-geeky people won’t understand. They do sports, dancing, baking, travelling and adventure games. Having been to their meetups, I can certify that they’re as friendly and inspiring as they’re presenting themselves through their branding.