Category: art direction

Photoshop, CGI and Insta-Lies

Saturday 09 September, 2017

Many years ago, as part of a part-time job hunt in London, I applied for the role of a digital retoucher. I considered myself a fairly proficient Photoshop user and the company’s boss must have thought the same, as he responded very enthusiastically to the portfolio I sent him, and gave me a task: to retouch a…

Game & graphic wonders of Alice in Wonderland exhibition

Wednesday 03 February, 2016

At the end of last year, I had the pleasure of seeing a wonderful exhibition at the British Library, which celebrates 150 years of the publication of Alice’s Adventures in Wonderland. The exhibition contains an abundance of fascinating material to read and look at. We’ve got Lewis Carroll’s original handwritten manuscript of Alice’s Adventures Under…

“Direction Courtesy” campaign ads

Monday 14 September, 2015

One of the first things I noticed upon coming to Warsaw this summer and getting around by trams, were blue digital posters of cartoonish characters representing common types of bad behaviour on public transport. As I later found out, these ads are part of a recently launched second edition of a campaign called Kierunek życzliwość w…

Women in Chanel N°5 film ads

Monday 07 September, 2015

I admit that I have a soft spot for trailers and cinematic adverts. The challenge to tell a story (of a film, book, exhibition, or a product) in a highly condensed fashion to intrigue the audience and make them emotionally engaged, is a fascinating one. A recent search for a new fragrance became an excuse…